Meet the Team

Doug Rigoni is the President and Chief Executive Officer for West Coast Hospitality Management. He is responsible for overseeing the continued growth, including expanding its collection of properties along the Pacific Coast as well as furthering the success and service offerings of the currently owned, and managed properties. He began his hotel career 40+ years ago with Doubletree, Sheraton, and Westin Hotels before joining WestCoast Hotels in 1992, where he managed properties in several Pacific Coast cities. Doug has served in a variety of executive positions primarily focused on business development efforts since 1998. As President and CEO, he continues to build on Coast Hotels’ internal company culture, to efficiently assess needs and empower employees and properties. Doug enjoys spending time with his wife Angie and three children, Grace, Ella, and Jac and is an avid golfer. He also enjoys woodworking, kayaking, surfing, skiing, and all outdoor sporting activities.

Cheryl is Vice President of Sales and Marketing for West Coast Hospitality Management. She is a graduate of the Isenberg School of Hospitality & Tourism Management at the University of Massachusetts Amherst. Cheryl’s prior experience includes Hilton and IHG before joining WestCoast Hotels and holding positions in Southern California, San Francisco, Portland, and Seattle. Cheryl held roles in Food & Beverage and Operations but found her passion in Sales early on and remains focused on that discipline. She is a native of the Northeast originally but now considers herself a firmly entrenched West Coaster. She enjoys spending time with her family, traveling, fine food and wine, the Arts, gardening, and the great outdoors.

George Schweitzer is the Vice President, Development for West Coast Hospitality Management and is responsible for selectively adding hotels to West Coast Hospitality’s portfolio. He is also responsible for oversight of properties in the state of Oregon. He has more than 45 years of experience in the hospitality industry. Prior to working at West Coast Hospitality, he was CEO of West Coast Event Productions. Mr. Schweitzer was Regional Vice President for Crescent Hotels & Resorts overseeing a $600mm+ portfolio of hotels under multiple leading brands throughout the country, including Hilton, Marriott, Hyatt, IHG, and Sheraton. George has held executive level positions with Red Lion Hotels, Venquest Hotel Group, Sunstone Hotels adn began his career with the original Red Lion Hotels & Inns. In 2001, George took a break from managing hotels and founded LaborSage, Inc., which developed labor scheduling software for the hospitality industry before the company was purchased. George is a Certified Hotel Administrator with a background in Business Administration. He attended the University of Montana, California State University Long Beach and UCLA.

Jeanne Kloser is the Chief Financial Officer for Coast Hospitality L.L.C. She has been involved in finance and accounting in Seattle for over 20 years, giving her a strong grasp of the area’s unique economic climate. She has qualifications in multiple areas, including human resources and payroll. Most recently, she was the controller for Indigo Real Estate Services Inc. She has held other positions as controller at companies like the Armco Group and the Claremont Hotel. Additionally, Jeanne is a member of the Washington Society of Certified Public Accountants. Jeanne is a Seattle native with the bug for travel and exploration. She received her Bachelor of Arts in accounting from Seattle Pacific University and went on to earn her CPA as well. In her free time, Jeanne enjoys gardening and trying new recipes inspired by her travels.

As the Corporate Director of Revenue Strategy, Nathan is responsible for overseeing some of West Coast Hospitality Management's most premier properties. He works closely with senior staff on hotel revenue generation and maximization, implementing and supporting company pricing, market strategy and best practices. Nathan has more than 30 years of hospitality experience, most recently as area revenue manager for Kimpton Hotels in Portland and director of revenue management for the Davenport Hotel Collection. His unique background and portfolio make him well-equipped to oversee hotel operations and ensure departmental objectives are met and exceeded. A native of Coeur d’Alene, Idaho, Nathan has lived in Portland for many years but still enjoys exploring the region with his loved ones. He is a fitness enthusiast and likes to stay active with running and swimming. Nathan is a proud Seattle Seahawks and Portland Timbers fan. Nathan is a graduate of North Idaho College and Washington State University, where he acquired a bachelor’s degree in hotel and restaurant administration.

Wendi is HRT Northwest’s Principal Consultant in Washington. She has over 20 years of experience in consulting, outsourcing and hands-on HR management. She enjoys helping companies solve challenging HR issues by tailoring individual business solutions. Her expertise lies in employee relations, compliance, performance management and training. She has a Bachelor’s Degree in Business Administration & HR from the University of Washington and holds SPHR and SHRM-SCP certifications.

Gregg Enright is the Regional Director of Operations for Coast Hospitality, LLC, as well as general manager of Waimea Plantation Cottages in Kauai. He is responsible for overseeing all aspects of operations including: guest relations, front desk, housekeeping, maintenance, finances, team building and staff development. In addition, he fosters positive relationships with the community and oversees all current and future Hawaii properties. Enright comes to this position with more than 30 years of experience on all four of the major Hawaiian Islands, starting in the hospitality industry at the young age of 14, working his way to manager at a half-way house on a golf course. Enright previously spent 27 years operating eight different resorts for Outrigger Hotels & Resorts in Hawaii where he won multiple awards for performance, dedication and innovation. Enright has a passion and talent for creating dynamic teams that are able to deliver desired results. As Regional Director of Operations he continues to showcase the hidden treasures and travel opportunities of Hawaii, his home for the past 34 years. Enright enjoys spending time with his daughter, Danielle, along with playing tennis, biking and running.

Freyda Stephens is the Regional Operations Manager for Coast Hospitality Management. Born in California, she traveled extensively from a young age. Freyda was introduced to the Hospitality industry over 30 years ago and has experience as a General Manager and Controller for Major Franchisors of Full Service hotels such as Winegardner & Hammons, Lodging Inc, Tollman - Hundley and Coast Hospitality. Her experience spans from South Carolina, California, Texas, Anchorage and Seattle with portfolios that include Holiday Inns, Best Western and Radisson. She also had the excitement of involvement with new builds and hotel conversions from the ground up, setting systems and training staff. She enjoys being involved in tourism and business focus organizations and has served on the boards in every community. Freyda enjoys spending time with her son Daniel and his family, is an avid reader, enjoys fishing and any water sport.

Tonya De La Cruz is the general manager for Coast Gateway, in SeaTac, Washington. She has been a part of the Coast Gateway team since the early phases of development and with Coast Hospitality for 30 years. Tonya is a Seattle native and attended the International Air and Hospitality Academy. She began her career as a room attendant at Coast Gateway and has worked her way up from auditor to front office manager and now to general manager. Tonya stays connected to the community through her involvement with the Seattle Southside Convention and Visitors Bureau along with the Washington Lodging Hospitality Association. She continues to raise Coast Gateway’s occupancy levels while facilitating one of the highest cleanliness scores in the company, which has kept the hotel consistently on Tripadvisor’s top 5 recommendations for the SeaTac area. For fun, Tonya enjoys traveling, spending time with her grandkids, and watching her son play baseball.

Patricia Prada is the general manager at the West Beach Inn, in Santa Barbara, California. She has been a member of the West Beach Inn for more than 17 years. Patricia was born and raised in Argentina where she earned her bachelor’s degree in Theater Arts/Set Design. She began her hospitality career as a server in Miami. In 2008, when she moved permanently to the US, Patricia started working at the West Beach Inn and worked her way up from Ambassador to Front Desk Supervisor, to Assistant General Manager. Her many years of experience at the West Beach Inn has equipped Patricia to maintain the hotel’s continued success, upholding the hotel’s high standards and performance. Patricia enjoys traveling and spending time with family and friends.

As Area Revenue Manager for our collection of eight independent and Coast-branded hotels in Oregon, Washington, California & Hawaii. Sophie works closely with our Corporate Director of Revenue Strategy and property teams on pricing strategies to generate and maximize hotel revenue. Sophie has just over fifteen years of hospitality experience and has held various positions throughout her career including; Reservation Manager & Revenue Analyst, Assistant Revenue & Reservation Manager, and Front Desk Supervisor. Sophie was highly effective in her various roles at The Benson Portland for six years and earned Leader of the Year, Leader of the Quarter, and Ambassador of Distinction honors. Sophie attended Portland Community College and earned her Hotel Revenue Management Certificate from Cornell University. She is a volunteer with SOLVE Oregon and enjoys hiking, camping and exploring the great outdoors.

As the Area Revenue Manager for our distinct collection of hotels in Oregon, Linda is responsible for hotel revenue strategies for The Benson Portland, Curio Collection by Hilton, and The Holman Riverfront Park Hotel, Tapestry Collection by Hilton, in Salem. Linda has more than 22 years of hospitality experience and has held various positions throughout her career. Linda works closely with all hotel disciplines to ensure sales, pricing and distribution strategies are aligned for success, and leverages her extensive knowledge, valuable reporting tools and analytics to make highly effective decisions. Linda’s accolades include Leader of the Quarter and Leader of the Year from The Benson Portland. She served on the Board of HSMAI Portland Chapter, and volunteers with SOLVE and Habitat for Humanity. Linda enjoys camping, traveling, cooking holiday meals, and is an avid fan of the University of Oregon Ducks, Portland Trailblazers and the Seattle Mariners.

John Bruce is the general manager of Hotel 116, a Coast Hotel, located in Bellevue, Washington. He is a native of Tumwater, Washington and attended Washington State University. John brings over 20 years of experience to Coast Hospitality, holding positions with Hyatt and multiple independent hotels in the Seattle/Bellevue area. He commenced his employment with Coast Hospitality in 2006 with leadership Operations roles at Hotel 116. After spending numerous years in Anchorage, Alaska in General Manager positions at Coast Inn at Lake Hood and Millenium Hotels & Resorts, John relocated back to Seattle metro. He returned to Coast Hospitality and currently oversees management of all Operations, Sales and Administrative functions at Hotel 116. John and his wife Kim are the proud parents of Greyson and Paxton. He is an avid golfer and enjoys traveling and spending time with his family.

Linda Herald has dedicated more than 26 years to the Wenatchee Convention Center, where she currently serves as General Manager. She began her tenure as Director of Sales before advancing to her current leadership role. With a career in hotel management dating back to 1986—and restaurant management prior to that—Linda brings a lifetime of hospitality experience and a passion for service to her work every day. Her commitment to community service is equally impressive. She is active with the Washington State Apple Blossom Festival, having served as the 2022 Director General and has acted as their photographer. Beyond work and volunteering, Linda enjoys traveling along with photography, reading, hiking, and community involvement.

Jenna White brings more than 25 years of experience in the hospitality and tourism industry, with a career spanning restaurant, wine, and lodging leadership. She is passionate about creating authentic guest experiences while fostering strong, engaged teams rooted in genuine connection. Jenna has held diverse leadership roles with Apple American Group and Darden Restaurants, driving financial performance, staffing, and retention initiatives. She is known for her relationship-driven approach and down-to-earth hospitality style, leading with empathy and intention. Beyond the hotel, Jenna is deeply involved in the local wine and tourism community. She is the longest-standing Director on the Board of the Dundee Hills Winegrowers Association and serves as a Board Director and Committee Chair for Women in Wine of Oregon. Jenna is also an active ambassador for Travel Dundee, the City of Dundee, and Yamhill County Partners of Tourism, supporting regional hospitality and tourism initiatives.

Matt Smith is the General Manager at The Holman Riverfront Park Hotel – A Tapestry Collection by Hilton. and The Independence Hotel. With over 30 years in the hospitality industry, Matt has built his career from the ground up—starting as a room attendant and rising to Vice President of Sales, where he led more than 40 locations and managed over $6 billion in revenue. Matt credits his success to the unwavering support of his wife and children, who keep him grounded and inspired. When he’s not leading his hotel team to drive exceptional results, you’ll likely find him at a local baseball field, coaching competitive youth baseball and investing in the next generation of young athletes.