Our mission is to create the highest value for you and your guests by facilitating the ideal Coast experience at each property. We are leaders in the field of hotel brand management and have the expertise to first define your unique brand, and then actively promote that brand to a wide corporate and leisure traveler audience. We will create a custom marketing program for your specific property using cutting-edge social media, CRM, print, broadcast advertising, and internet marketing as well as public and community relations to introduce individual properties to customers.


Sales

Coast is dedicated to building and strengthening our sales relationships. Our National Sales Office targets, solicits, and manages top accounts for each of our individual hotel partners. These high-profile customers represent significant potential market share in each segment: group travel, business and leisure, transient, as well as permanent contracted and e-commerce customers. This approach has proven invaluable in generating room nights and repeat business for our properties, and will provide direct room nights for your property.

Revenue Management and Distribution

Coast is dedicated to driving revenue to each of our owned, managed, and franchised hotels. A vital part of this revenue generation is the process of understanding, anticipating, and influencing consumer behavior through the strategic control of hotel inventory and price point. Our Revenue Management Team manipulates the distribution channels to achieve targeted RevPar resulting in room pricing that is timely, strategic, and communicated to the appropriate customers. We also offer an automated Revenue Management System (RMS) to provide the peace of mind that your asset is always being monitored, 24/7/365.

Branding & Marketing Strategy

Developing a distinct brand is key to building an effective marketing program. We have extensive knowledge about uncovering brand values that can be used across all marketing platforms. The following are email marketing examples. Click to enlarge.


Social Media / Public Relations

Social media and public relations are an essential part of our marketing program and provide a platform for Coast to connect with and engage our guests before, during, and after their stay.
 

CRM / E-mail Program

We use a complete customer relationship management program that touches guests at the appropriate moments of their interaction with our properties. Our CRM is efficiently managed through email, with templates that we customize for each hotel.
The following links are examples of available CRM templates: